“ I have a government contract where I cannot say Black, equity, birthing people, or other DEI terms. The work is still Black infant and maternal health focused, but we can’t talk about it that way.”
- Focus group participant
Messaging for the Moment: A Narrative Guide to Advance Birth Equity in a Challenging Landscape
Across California, birth equity leaders face shrinking funding, restricted language, and growing pressure to justify work their communities already know is essential.
Messaging for the Moment is a practical narrative guide from the California Coalition for Black Birth Justice, built from a survey of 20 practitioners and a regional training. Inside you'll find a four-part framework for responding in real time, side-by-side language for direct and restricted settings, common messaging pitfalls to avoid, and audience-specific guidance for funders, policymakers, health systems, families, and media. The guide is meant to be a shared foundation for staying strategic without losing the truth.
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